Privacy Policy

Last Updated: September 25th, 2025

This Privacy Policy describes how The Worship Initiative, LLC (“we”, “us”, “our”, or “Company”) collects, uses, and shares information when you use Psallo or theworshipinitiative.com (the “Services”)

SECTION 1 – WHAT INFORMATION WE COLLECT

Information You Provide:

Information We Collect Automatically:

Information We Receive from Third Parties:

SECTION 2 – HOW WE USE INFORMATION

We use the information for the following purposes:

Service Operations:

• Provide, maintain, and improve the Services

• Process transactions and account creation requests

• Authenticate users and manage account access

• Legal Basis: Performance of contract

Customer Support:

• Respond to customer support inquiries and troubleshoot technical issues

• Legal Basis: Performance of contract, legitimate interests

Security and Compliance:

• Detect, investigate, and prevent fraudulent transactions and security threats

• Comply with legal obligations and enforce our Terms of Service

• Legal Basis: Legitimate interests, legal obligation

Analytics and Improvement:

• Monitor and analyze usage trends and activities to improve our Services

• Personalize and enhance features that match your interests

• Legal Basis: Legitimate interests

Communications:

• Send technical notices, updates, security alerts, and support messages

• Send transaction confirmations and account-related communications

• Legal Basis: Performance of contract

Marketing (with your consent):

• Communicate with you about products, services, offers, and events

• Legal Basis: Consent (which you may withdraw at any time)

For EU residents, our legitimate interests include improving our services, preventing fraud, and ensuring security. You have the right to object to processing based on legitimate interests.

SECTION 3 – MARKETING COMMUNICATIONS

Email Marketing:

With your permission, we may send you emails about our events, features, your purchase(s), subsidiaries, and other updates. You may opt out of receiving promotional emails from us by:

• Following the unsubscribe instructions in those emails; or

• Contacting us at help@worshipinitiative.com

Text Messaging:

If you provide your phone number, we may send you text messages related to your account, transactions, or with your consent, promotional messages. You can opt out of promotional text messages by replying "STOP" to any message.

SECTION 4 – CONSENT

How We Obtain Consent:

• Express Consent: For marketing emails, we will obtain your explicit consent through opt-in checkboxes or similar mechanisms.

• Implied Consent: For transactional communications (receipts, password resets, etc.), consent is implied based on your use of our Services.

Our website and payment processing platform are not directed at children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

Withdrawing Consent:

You may withdraw your consent for marketing communications at any time without penalty. Withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. You may withdraw your consent at any time by contacting us at help@worshipinitiative.com or by mail at:

The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson Fwy
Suite 400
Dallas, TX 75251

SECTION 5 - DISCLOSURE

We may share your personal information in the following circumstances:

Service Providers: 

We share information with third-party service providers who perform services on our behalf, including:

• Stripe: Payment processing (processes billing and payment information)

• HubSpot: Marketing automation and customer relationship management

• Mixpanel: Analytics and usage tracking

• Segment (Twilio): Data integration and analytics

• Twilio: Text messaging services

• PoweredByText: Text messaging services

• Hosting providers: Website and data hosting services (e.g., Amazon Web Services)

These providers are contractually required to protect your information and use it only for the services they provide to us.

Legal Requirements:

We may disclose your personal information if required by law, including:

• In response to valid legal requests (subpoenas, court orders, government investigations);

• To comply with applicable laws and regulations;

• To protect our rights, property, or safety, or that of our users or the public; and

• To enforce our Terms of Service or other agreements

We do not sell your personal information to third parties for monetary consideration.

Business Transfers:

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

Aggregated or De-identified Information:

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, or other business purposes.

SECTION 6 – STRIPE

Transactions are processed through Stripe Inc., a third-party payment processor that enables us to accept payments and sell our products and services securely. Stripe handles all payment data, storing it on secure servers with industry-standard safeguards.

Payment:

When you complete a purchase through Stripe, your credit card information is encrypted and stored in a PCI-DSS compliant environment. We do not store or have access to your full credit card details. Sensitive payment data, such as your full card number or CVV, is never shared with us and is subject to Stripe’s Privacy Policy.

Minimal transaction details (such as the last four digits of your card, card type, and expiration date) may be visible to us for reference or customer support purposes. This information is masked or redacted and cannot be used to complete a transaction.

Stripe retains payment data only as long as necessary to process transactions, handle refunds or disputes, and comply with legal obligations.

All payment gateways used adhere to the standards set by PCI-DSS, as managed by the PCI Security Standards Council, which includes brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by Stripe.

For more information, please review Stripe’s Terms of Service or Privacy Policy. 

SECTION 7 – OTHER THIRD-PARTY SERVICES

We use certain third-party service providers to support our operations, including hosting, analytics, marketing, and communication. These providers may process information on our behalf but only to the extent necessary to provide their services.

Third-party services include HubSpot, Mixpanel, PoweredByText, and Twilio (Segment), which help us operate our services and analyze usage trends. These providers do not independently collect or sell your personal information. Please note that these providers may operate in jurisdictions different from your own, and your information may be subject to the laws of those jurisdictions.

Links to Third-Party Sites:

When you click on links on our Services, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

SECTION 8 – SECURITY

We do not directly collect or store your payment card details. All payment transactions are processed securely through Stripe, our third-party payment processor. Stripe maintains PCI-DSS compliance and applies industry-standard encryption and security measures to safeguard your payment information.

While no method of transmission over the internet or method of electronic storage is completely secure, Stripe implements industry-recognized standards and practices to protect your information.

SECTION 9 – COOKIES

All cookies used by the Services are necessary for their operation, including authentication, session management, and payment processing. These cookies cannot be opted out of without affecting the functionality of the Services.

SECTION 10 – AGE OF CONSENT

By using this site, you represent that you are at least 13 years of age. If you are under the age of 18, you represent that you have obtained verifiable parental or guardian consent to use our services and that your parent or guardian has reviewed and agreed to these terms on your behalf.

SECTION 11 – YOUR RIGHTS AND CHOICES

You may update, correct, or delete your account information at any time by logging into your account or by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

California Privacy Rights:

California residents have certain rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information we collect, use, disclose, and sell;

• Request deletion of personal information;

• Opt-out of the sale of personal information; and

• Non-discrimination for exercising privacy rights

European Data Protection Rights:

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including: 

• Access to your personal information;

• Correction of inaccurate information;

• Erasure of your information;

• Restriction of processing;

• Data portability;

• Object to processing; and

• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us by email at help@worshipinitiative.com or by mail at:

The Worship Initiative, LLC

Attn: Customer Support

7616 Lyndon B Johnson, Fwy

Suite 400

Dallas, TX 75251

We will respond to verified requests within:

• 45 days for California residents

• 30 days for EU residents

We may need to verify your identity before processing requests. For data portability requests, we will provide your data in a commonly used, machine-readable format.

SECTION 12 – DATA RETENTION

We retain personal information as long as necessary for business, legal, and regulatory purposes:

• Account information: Until account deletion, plus 30 days for processing

• Payment/billing records: Seven (7) years for tax, accounting, and legal requirements

• Usage analytics: Three (3) years for product improvement and copyright compliance, or until no longer needed for business purposes

• Customer communications: Three (3) years for support and service quality

• Marketing data: Until unsubscribe, plus 30 days for processing

For certain business records, we may retain data longer when required by law or legitimate business needs (such as copyright licensing obligations). You may request account deletion at any time, subject to applicable legal retention requirements.

SECTION 13 – INTERNATIONAL DATA TRANSFERS

We are based in the United States and process information in the United States. If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

For transfers from the European Economic Area to the United States, we rely on:

• Standard Contractual Clauses approved by the European Commission where our service providers have not implemented adequate safeguards;

• Adequacy decisions where available; and

• Other appropriate safeguards as recognized under applicable data protection laws

We ensure that any international transfers of your personal data comply with applicable data protection requirements and include appropriate safeguards to protect your information.

SECTION 14 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at help@worshipinitiative.com or by mail at:

The Worship Initiative, LLC

Attn: Customer Support

7616 Lyndon B Johnson, Fwy

Suite 400

Dallas, TX 75251