Privacy Policy

Last Updated: April 14th, 2026

This Privacy Policy describes how The Worship Initiative, LLC (“we”, “us”, “our”, or “Company”) collects, uses, and shares information when you use Psallo or theworshipinitiative.com (the “Services”)

SECTION 1 – WHAT INFORMATION WE COLLECT

Information You Provide:

Information We Collect Automatically:

Information We Receive from Third Parties:

SECTION 2 – HOW WE USE INFORMATION

We use the information for the following purposes:

For EU residents, our legitimate interests include improving our services, preventing fraud, and ensuring security. You have the right to object to processing based on legitimate interests.

SECTION 3 – MARKETING COMMUNICATIONS

Email Marketing:

With your permission, we may send you emails about our events, features, your purchase(s), subsidiaries, and other updates. You may opt out of receiving promotional emails from us by:

• Following the unsubscribe instructions in those emails; or

• Contacting us at help@worshipinitiative.com

Text Messaging:

We use your phone number to deliver daily content and product features via SMS as a core function of the Services. These messages are transactional in nature and are necessary to fulfill your subscription. You may stop receiving these messages at any time by replying "STOP," however doing so will only affect SMS delivery — you will still be able to access all content and features you are subscribed to through the Services.

With your consent, we may also send you promotional text messages related to new features, offers, or events. You can opt out of promotional text messages at any time by replying "STOP" to any promotional message or by contacting us at help@worshipinitiative.com. Opting out of promotional messages will not affect delivery of your daily service content unless you have separately opted out of service messages.

SECTION 4 – CONSENT

How We Obtain Consent:

• Express Consent: For marketing emails, we will obtain your explicit consent through opt-in checkboxes or similar mechanisms.

• Implied Consent: For transactional communications (receipts, password resets, etc.), consent is implied based on your use of our Services.

Our website and payment processing platform are not directed at children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

Withdrawing Consent:
You may withdraw your consent for marketing communications at any time without penalty. Withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. You may withdraw your consent at any time by contacting us at help@worshipinitiative.com or by mail at:

The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson Fwy
Suite 400
Dallas, TX 75251

SECTION 5 - DISCLOSURE

We may share your personal information in the following circumstances:

Service Providers: 

We share information with third-party service providers who perform services on our behalf, including:

• Stripe: Payment processing (processes billing and payment information)

• HubSpot: Marketing automation and customer relationship management

• Mixpanel: Analytics and usage tracking

• Posthog: Analytics and usage tracking

• Segment (Twilio): Data integration and analytics

• Twilio: Text messaging services

• PoweredByText: Text messaging services

• Hosting providers: Website and data hosting services (e.g., Amazon Web Services)

These providers are contractually required to protect your information and use it only for the services they provide to us.

Legal Requirements:

We may disclose your personal information if required by law, including:

• In response to valid legal requests (subpoenas, court orders, government investigations);

• To comply with applicable laws and regulations;

• To protect our rights, property, or safety, or that of our users or the public; and

• To enforce our Terms of Service or other agreements

We do not sell your personal information to third parties for monetary consideration.

Business Transfers:

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

Aggregated or De-identified Information:

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, or other business purposes.

User-to-User Sharing – Gift Transactions:

When a user purchases a gifted subscription, a unique redemption link is generated and shared with the intended recipient outside of the Services. No personal information about the recipient is collected at the time of purchase.

When the recipient redeems the gift link and creates an account, their account information is stored in our system. At that point, limited account information, specifically the recipient's name, becomes visible to the gifting party within the Services and will remain visible to them on an ongoing basis as part of their gifting history. This visibility is limited to the recipient's name and does not extend to other account details such as password, payment information, or usage activity.

The recipient, by redeeming the gift link and creating an account, acknowledges that their name will be visible to the gifting party within the Services.

User-to-User Sharing – Sing Community Invites:

When you invite another person to join your Sing Community, we may use the contact information you provide to send that invitation on your behalf. If the invitee does not accept, we will only use their contact information for the purpose of delivering the invitation and will not retain it for any other purpose.

If the invitee accepts your invitation, by joining your Sing Community both parties acknowledge that certain account information and activity will be shared across accounts within the Services. This includes but is not limited to:

• Name: Your name will be visible to other members in your Sing Community

• Activity: Your engagement and activity within the Services may be visible to other members of your Sing Community

• Messages: Communications sent within the Sing Community feature will be visible to relevant members of your Sing Community

This sharing is inherent to the Sing Community feature and is necessary to deliver its functionality. You may manage your Sing Community at any time through the Services.

By accepting an invitation or connecting with another user within the Sing Community, both parties agree that the above information will be mutually visible across connected accounts.

SECTION 6 – STRIPE

Transactions are processed through Stripe Inc., a third-party payment processor that enables us to accept payments and sell our products and services securely. Stripe handles all payment data, storing it on secure servers with industry-standard safeguards.

Payment:

When you complete a purchase through Stripe, your credit card information is encrypted and stored in a PCI-DSS compliant environment. We do not store or have access to your full credit card details. Sensitive payment data, such as your full card number or CVV, is never shared with us and is subject to Stripe’s Privacy Policy.

Minimal transaction details (such as the last four digits of your card, card type, and expiration date) may be visible to us for reference or customer support purposes. This information is masked or redacted and cannot be used to complete a transaction.

Stripe retains payment data only as long as necessary to process transactions, handle refunds or disputes, and comply with legal obligations.

All payment gateways used adhere to the standards set by PCI-DSS, as managed by the PCI Security Standards Council, which includes brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by Stripe.

For more information, please review Stripe’s Terms of Service or Privacy Policy. 

ECTION 7 – ADVERTISING PARTNERS

We use third-party advertising and tracking technologies on our Services, including but not limited to Meta Pixel (Facebook/Instagram), Google Ads, and YouTube, to measure advertising effectiveness and deliver targeted advertising. When you visit our Services, these technologies may collect information about your activity, including pages viewed, device information, browser type, and IP address, and transmit that information to the respective platforms.

These platforms may use this information to:

• Show you relevant advertisements across their networks and partner sites

• Measure the performance of our advertising campaigns

• Build audiences for future advertising

You can control how these platforms use your information by visiting their respective privacy and ad preference settings. You may also opt out of interest-based advertising broadly through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optoutnetworkadvertising.net.

SECTION 8 – OTHER THIRD-PARTY SERVICES

We use certain third-party service providers to support our operations, including hosting, analytics, marketing, and communication. These providers may process information on our behalf but only to the extent necessary to provide their services.

Third-party services include HubSpot, Mixpanel, Posthog, PoweredByText, and Twilio (Segment), which help us operate our services and analyze usage trends. These providers do not independently collect or sell your personal information. Please note that these providers may operate in jurisdictions different from your own, and your information may be subject to the laws of those jurisdictions.

Links to Third-Party Sites:

When you click on links on our Services, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

SECTION 9 – SECURITY

We do not directly collect or store your payment card details. All payment transactions are processed securely through Stripe, our third-party payment processor. Stripe maintains PCI-DSS compliance and applies industry-standard encryption and security measures to safeguard your payment information.

While no method of transmission over the internet or method of electronic storage is completely secure, Stripe implements industry-recognized standards and practices to protect your information.

SECTION 9 – COOKIES

We use cookies and similar tracking technologies to operate and improve our Services. Cookies are small text files stored on your device that help us provide functionality, analyze performance, and deliver relevant content.

Cookies Categories:

We use four categories of cookies on our Services:

1. Necessary Cookies: Essential for security and basic website functionality. These cannot be disabled without affecting how the Services operate

2. Functional Cookies: Remember your preferences and choices to enhance your experience

3. Performance/Analytics Cookies: Help us understand how visitors interact with our Services so we can improve them

4. Marketing/Advertising Cookies: Track your activity to deliver relevant advertising and measure campaign effectiveness

Your Cookie Choices:

We are in the process of implementing a cookie consent banner. In the meantime, you can manage cookies through your browser settings (see "How to Manage Cookies" below). Necessary cookies are always active as they are essential to the operation of our Services. You may contact us at help@worshipinitiative.com with any questions about our cookie practices.

Cookies We Use:

The following necessary cookies are always active as they are essential to the operation of our Services:

For a complete and current list of all other cookies we use, including third-party advertising and analytics cookies, please contact us at help@worshipinitiative.com.

Third-Party Cookies:

Some cookies are set by third-party services that appear on our pages, including Meta (Facebook/Instagram), Google, HubSpot, Vimeo, and Cloudflare, among others. These third parties may use cookies to collect information about your online activities across different websites. Please review their respective privacy policies for more information about their data practices.

How to Manage Cookies:

Most web browsers allow you to control cookies through their settings. You may also opt out of interest-based advertising broadly through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at networkadvertising.org/choices. To learn more about cookies generally, visit www.allaboutcookies.org.

SECTION 11 – AGE OF CONSENT

By using this site, you represent that you are at least 13 years of age. If you are under the age of 18, you represent that you have obtained verifiable parental or guardian consent to use our services and that your parent or guardian has reviewed and agreed to these terms on your behalf.

SECTION 12 – YOUR RIGHTS AND CHOICES

You may update, correct, or delete your account information at any time by logging into your account or by contacting us. Note that we may retain certain information as required by law or for legitimate business purposes.

California Privacy Rights:

California residents have certain rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information we collect, use, disclose, and sell;

• Request deletion of personal information;

• Opt-out of the sale of personal information; and

• Non-discrimination for exercising privacy rights

European Data Protection Rights:

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including:

• Access to your personal information;

• Correction of inaccurate information;

• Erasure of your information;

• Restriction of processing;

• Data portability;

• Object to processing; and

• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us by email at help@worshipinitiative.com or by mail at:

The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson, Fwy
Suite 400
Dallas, TX 75251

We will respond to verified requests within:

• 45 days for California residents

• 30 days for EU residents

We may need to verify your identity before processing requests. For data portability requests, we will provide your data in a commonly used, machine-readable format.

SECTION 13 – DATA RETENTION

We retain personal information as long as necessary for business, legal, and regulatory purposes:

• Account information: Until account deletion, plus 30 days for processing

• Payment/billing records: Seven (7) years for tax, accounting, and legal requirements

• Usage analytics: Three (3) years for product improvement and copyright compliance, or until no longer needed for business purposes

• Customer communications: Three (3) years for support and service quality

• Marketing data: Until unsubscribe, plus 30 days for processing

For certain business records, we may retain data longer when required by law or legitimate business needs (such as copyright licensing obligations). You may request account deletion at any time, subject to applicable legal retention requirements.

SECTION 13 – INTERNATIONAL DATA TRANSFERS

We are based in the United States and process information in the United States. If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

For transfers from the European Economic Area to the United States, we rely on:

• Standard Contractual Clauses approved by the European Commission where our service providers have not implemented adequate safeguards;

• Adequacy decisions where available; and

• Other appropriate safeguards as recognized under applicable data protection laws

We ensure that any international transfers of your personal data comply with applicable data protection requirements and include appropriate safeguards to protect your information.

SECTION 15 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at help@worshipinitiative.com or by mail at:

The Worship Initiative, LLC
Attn: Customer Support
7616 Lyndon B Johnson, Fwy
Suite 400
Dallas, TX 75251